In order to understand what current users are experiencing we decided to start our research with an evaluation using Abby’s Heuristics to find strengths and weaknesses in the site.

AiTou’s current designs scored lowest in these 3 categories:
- Findable
- Valuable
- Delightful

We compared AiTou’s offerings to 5 competitors in the space to understand where they stand in this industry and how the product could best add value to applicants.

A feature analysis of these competitors was also conducted comparing a total of 35 features.

Comparing features allows us to see how AiTou stacks up against these competitors and will help us craft potential features to implement into AiTou’s redesign.

The team then conducted 10 (20 minute) user interviews over Zoom in order to gather insights about the problems international applicants face during the job hunt and application process.

Takeaways from these interviews include:
- Users need a job page that adapts to their needs
- Users are frustrated by the lack of transparency on postings
- International applicants are limited by current resources available

We conducted testing in order to evaluate the current usability of AiTou’s website.

To do this, we measured the easiness rating, time on task, and success rating of 5 participants who ran through these 3 tasks:

Task 1: Please search for more information about career opportunities at Netflix.

Task 2: You want to learn more information about a full stack developer job at Robert Half. information you need by using the website’s navigation.

Task 3: Please look for an internship opportunity in Data Science - Customer Success at Zoom.

When measuring these tasks, we found an average:
- Time on Task = 1 min 29 sec
- Success Rating = 60%
- Easiness Rating = 3.4 / 5